It has been more than a few years since I darkened the doorway of a collegiate classroom. This time of year always revitalizes memories from that period in my life. When reflecting on changes within the GIS industry since then I am particularly fond of the memory of paper maps being held to a large digitizing tablet with masking tape and students feverishly capturing map features on it. And then I consider a conversation with a co-worker today about an Image Server service providing sub-meter imagery for an entire state. Technological advances within the GIS discipline over the last decade have been more than significant. Even so, some GIS consulting service elements remain unchanged. One is of particular interest given the economic environment: Return on Investment.