There is a paradigm shift that has already begun in our industry—a shift that can be traced back to the broader mobile technology field and the invention of Apple’s iPhone and their App Store’s “App for That” concept. The iPhone does not have one app with 500,000 features or functions, rather has access to over 500,000 apps that do 1-2 focused tasks. Furthermore, technology trends tell us that mobile is exploding and that we are just starting to scratch the surface. According to Gartner, the sales of mobile devices surpassed PC sales for the first time in 2011—something that wasn’t forecasted until 2013. Global Internet users will literally double over the next few years, but perhaps most interesting is that by 2015 most users (approximately 80%) will be accessing the Internet via a mobile device. This is clearly a deployment platform that we all need to be planning for and gearing up to support.