How much are great decisions worth at your company?

Unsure of how to answer this question? Then allow me to ask a slightly different question: How much do poor decisions rob your company of prosperity?

The Manufacturing industry currently faces more challenges than ever before with the reality of fierce global competition. These challenges may include maintaining profits, accurate demand planning, inventory discrepancies, increasing revenue, optimal labor identification, adhering to various compliance regulations – the list goes on and on. Did you know that the majority of these challenges for your organization contain elements and patterns of geographical information, simply waiting to be identified on a map for your benefit?

Take for example when I recently asked Management attendees representing more than 50 of the top global Manufacturing brands at an industry-leading conference how great decisions come about at their company. The most common and resounding response was internal collaboration. My next question was how they accomplish this internal collaboration. Overwhelmingly the most common responses included “we really don’t”, “it’s not frequent or easy”, “we collaborate cross-functionally less than we should”, or “it’s difficult due to our divisions using different platforms and IT teams”.

Connect the Disconnected

Across the globe, maps have become a part of everyday life. The majority of people today use maps in the fundamental navigation of their personal lives. Interactive, shareable maps are now a medium unto their own. Maps are location-aware and data-driven, and have the inherent ability to integrate, display and provide analysis previously thought of as impossible. Visualization of your business data on a map is a start, however you’re barely beginning to grasp the value of maps and geospatial technology with visualization alone. By using maps with spatial analysis capabilities in addition to visualization - your company will begin to make better informed decisions

Maps which perform spatial analysis may drive a decision at your company to merge or acquire another firm, thereby becoming a market leader in a new space. To illustrate this point, we can refer to Brad, an Executive at a national manufacturing company specializing in irrigation products. In the past, Brad relied upon disparate data, expensive research and spending days sifting through financial documents to make a compelling case for a merger or acquisition. This past process unfortunately allowed several profitable M&A opportunities to slip away in hindsight. But now that Brad has been using sophisticated spatial analysis and mapping technology, he’s successfully led his company to acquire a closely aligned national irrigation services firm, as well as a patio misting system manufacturer for an entirely different segment of consumers. This has in turn increased profitable revenue and positioned them in a new market. Brad is now efficiently making great decisions driven by data and maps.

Maps which perform spatial analysis may also help to eliminate outdated risk-laden workflows in the facility or field thereby saving limb, life and dollar. Spatial analysis may help your firm to avoid unnecessary taxes by operating in specific locations, it may improve your brand or industrial image with the public, or revitalize your outsourcing strategy. There are other examples I could provide, such as product traceability, internal resource liberation, supply chain similarity exploitation, delivery improvement, salesforce optimization and more. The value of maps and spatial analysis isn’t nebulous, rather it’s a tangible value that your competitors are taking advantage of today.

So, connect the disconnected in your business. Do more than simply model or simulate from existing systems. Truly connect Sales and Operations Planning to Operations. Truly connect Operations to Marketing, and Marketing to Finance, and so forth – all with maps. Bring insight and understanding to a new level across your business. Maps are division-agnostic, language-agnostic, and are easily integrated into your existing business systems. Maps can even originate from a single enterprise platform such as ArcGIS, where every employee and contractor can easily discover, use, make and share maps on any device, anywhere and anytime.

Allow the great decisions to begin.

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