2013 RECon Recap


By: Adam Korn, Charlie Blaesser, and Sonny Beech

For the third consecutive year, we attended RECon, the premiere Retail and Real Estate convention in Las Vegas, with more than 1000 exhibitors, and 30,000 professionals in attendance. Held at the Las Vegas Convention Center, RECon hosts a diverse mix of companies servicing the global Retail industry, from traditional real estate management and broker-type companies to technology providers that empower Retailers to improve overall performance, including their site selection and optimize their brick-n-mortar strategies.

One noticeable improvement at this year’s show over the past few years was the energy level. Retail is bouncing back, and Retailers are starting to once again explore growth strategies, and how they can use the latest technology and sales platforms to reach their targeted audience, and deliver the desirable performance and consumer experience.

This year’s show didn’t produce any seismic announcements; but GISi, alongside Esri and other technology partners demonstrated a series of new technologies that help Retailers better manage and optimize their store networks, improve their forecasting capabilities, and better predict actual performance, and how newly available “big data” can help develop trade areas, and identify customer travel and behavioral patterns.

In Conclusion:

Retailing is not dying on the vine, it’s getting poised to pounce with new emerging technologies, and expanded presence in nearly every market. In a space that is usually very traditional in the way they do business, they are now feeling like technology is moving from not only accepted but also now expected.

The expanding portfolio of technologies such as our SiteIntel platform or Spatially-enabled dashboards, and the ever increasing features of Esri’s ArcGIS Online are enabling Retailers to think beyond traditional bricks-and-mortar strategies, and leverage GIS to better reach and interact with their targeted customers, and drive performance and efficiencies with better logistics planning, and merchandising and marketing strategies across their store networks.

GISi spent a good amount of time meeting with Retailers, and other technology providers to gather information as we continue to design and develop industry-leading applications that bring the value of location, and spatially enabled technologies to a reinvigorated retail environment.

2013 RECon Recap